Struggling with Wind

Becoming a father again, I would had thought I would already know many tips and tricks with looking after and raising a baby, and I do...

However getting wind out of Ava has proven to be a struggle, normal techniques of patting and rubbing her back while over my shoulder while gets some results after some time is not enough, to clear the blue colouring around her face (sign of gas in the body). Even the football hold with Ava lying face down on my arm then patting her back gets more farts than burps... farts are ok too I guess.
Changing her position from horizontal to upright over the shoulder sometimes helps shift the gas inside her.