Fatherhood advertising 2.0

Here's the annual serving of dad friendly parenting ads from the US National Responsible Fatherhood Clearinghouse (who seem to be changing their name every year ... if only they came up with something that's more meaningful). Their first campaign last year was a good start but had a few dubious spots in there. This year's offering is better (quite subtle but real) despite the slightly corny voice over.

Here's my favourite spot:

Check out fatherhood.gov to watch all spots.

Enjoy and "take time to be a dad today!" (works great if you say it in a kind of Dr Evil voice)

-Stef