A message from our new CEO

My name is Jeff Smith. I am the new CEO at DIYFather.com. Four years ago I was lucky enough to experience the birth of my only child Ryan. Ryan came into the world screaming, kicking and at what seemed like 1 million miles per hour. Over the years I experienced that the father role doesn’t seem to be slowing down.

Stages seem to fly by, one minute crawling next running, next Ryan is throwing himself with complete confidence into swimming pools. Being a dad is great fun and a HUGE responsibility. I know that I wouldn’t want to miss out on any of the action. That said, any tool that I can get my hands on to make life easier as a father has got to be a good thing.

One thing the founders of DIYFather.com noticed in the wonderful world of fatherhood was a lack in practical tools and information for fathers.

Media Release: DIYFather.com appoints CEO

Award-winning kiwi online start-up for dads ready to conquer the world


Wellington based start-up DIYFather.com today announced the appointment of Jeff Smith as their new CEO. DIYFather director Scott Lancaster said “DIY Father.com has built a solid platform of social innovation in the parenting space and we have had extraordinary success with our books, courses and the blog. We are now stepping up our efforts and putting in a structure and systems to capitalise on our rapid growth. Jeff is the right man for the job.”